The importance of using the 3Ps in digital marketing: people, process, and platform

Michaël from m7b5 Digital

Blog section Oct. 27 2022

In the world of digital marketing, there are a few key concepts that are essential to understand in order to be successful. One of these is the concept of 3PS, which stands for people, process, and platform. Each of these is important in its own way, and together they make up the foundation of a successful digital marketing strategy.

People

People are the heart of any marketing campaign. Without a target audience to market to, all other efforts are wasted. That's why it's so important to have a good process for finding contact information for your leads. The first step is to identify your target market. Once you know who you're trying to reach, you can start to gather contact information. The best place to start is with email addresses.

There are a number of ways to gather email addresses, but the most important thing is to make sure they're accurate. The last thing you want is to send an email to the wrong person! Once you have a list of accurate email addresses, you can start reaching out to your leads.

But before you start contacting them, there are a few dos and don'ts you should keep in mind.

• First, always be respectful and polite. Remember, you're trying to build a relationship with this person, not annoy them!
• Second, make sure your messages are relevant and interesting. No one wants to receive spam, so make sure what you're sending is something your lead will actually want to read.
• Finally, don't be too pushy. You want your lead to feel like they're in control of the conversation. If you follow these simple guidelines, you'll be on your way to building strong relationships with your leads - and that's what marketing is all about.

Process

The process is also critical, as it encompasses everything from goal setting and planning to execution and measurement. A good process will help you stay on track and ensure that you're getting the most out of your marketing efforts.

Tips to have an effective process in the business: stay aligned to the goal, make it mission and vision-driven, objectives-based, cross-functional team input, customers needs focused execution, and lastly, review and measure success.

• First, the process should align with the goals of the organization. Without this alignment, the process will be nothing more than a series of unrelated tasks.
• Second, the process must be driven by the company's mission and vision. This will ensure that every step in the process is focused on achieving the company's goals.
• Third, the process should be objectives-based. This means that each step in the process should be designed to achieve specific objectives.
• Fourth, cross-functional team input must be gathered throughout the process. This will ensure that all stakeholders have a voice in the decision-making process.
• Fifth, customers' needs should be kept at the forefront of all execution activities.
• Sixth, success should be measured at every stage of the process. This will allow for continuous improvement. By following these tips, businesses can ensure that their processes are truly effective.

Platforms

The platform, or product, is also important, as they provide a way to deliver your content to your target audience. Different platforms cater to different audiences, so it's important to choose the ones that will be most effective for your campaign.

If you're in the business of content creation, then you know that the platform, or product, is also important. That's because they provide a way to deliver your content to your target audience. But what are the best ways to engage or attract your target market? Here are a few tips:

• Make sure your digital platform is up-to-date and easy to use. If it's difficult for people to find your content or navigate your site, they're likely to give up and go elsewhere.
• Provide value. Give your target audience something they can't get anywhere else. Whether it's exclusive content, helpful tips, or access to special deals, make sure you're offering something of value.
• Keep it fresh. No one wants to see the same old thing day after day. If you want people to keep coming back, you need to keep your content fresh and exciting. Regularly adding new and original content will help you achieve this.

Any digital product or service is only as good as its platform. The platform is the software that delivers the content or service to the customer. It needs to be stable, easy to use, and have all the features that the customer needs. Otherwise, they will go to a competitor who has a better platform. The digital world is constantly changing, and platforms need to change with it.

They need to be able to adapt to new devices, new browsers, and new ways of consuming content. If they can't, they will quickly become obsolete. The good news is that there are many great platforms out there. The bad news is that it can be hard to find one that's right for you. So take your time, do your research, and find a platform that's perfect for your needs.

Digital marketing can be complex and overwhelming, but focusing on the three Ps will help you stay on track and achieve success.